The importance of trademark protection is mainly reflected in the following aspects:
Establish brand image and reputation: Trademark is an important brand identity of an enterprise, representing the image and reputation of the. enterpriseBy protecting trademarks, enterprises can establish their own unique brand image, enhance consumers' recognition and trust in the company's products or services, and thus improve market competitiveness.
Prevent infringement and unfair competition by others: Trademark protection can effectively prevent infringement and unfair competition of others against the company's trademark, and protect the market share and interests of the enterprise.
Improve the recognition of products or services: Trademarks are important signs for consumers to identify and distinguish different goods or servicesBy protecting a trademark, businesses can ensure that their products or services are better recognized in the market, thereby increasing sales and market share.
Increase commercial value and assets: Trademark is one of the important assets of an enterprise and has a certain commercial valueBy protecting trademarks, companies can increase their business value and assets, and improve their market position and competitiveness.